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This is an excellent blog article written by Linda Barnett of Home Matters which highlights the disservice realtors can be doing to their clients by not recommending a professional home stager. Home staging is a powerful tool in any agent’s arsenal so choosing not to use it or not to even tell your clients about it can literally cost them thousands and thousands of dollars – if not the sale of their home.

Realtors – choosing to bring in a home staging professional sends your clients a very clear message that the appearance/condition of their home is a vital aspect of the home selling process. Giving your clients the tools to effectively prepare and showcase their home is necessary to the success of that sale. If your clients opt to do nothing with that information or if they decide to not implement the recommendations then that sends you – the agent – a very clear message about how committed they are to selling their home. This in turn will affect your marketing decisions as why would you want to spend money marketing a home which doesnt attract buyers either online or in person?

By using all the tools at your disposal, you will stand a much better chance of having listings which live up to their price point and clients who are just as invested in the selling process as you are.

Here is the article:

Sparked by Sharon Tara’s blog, I Disagree With His Agent And I Let The Seller Know, I decided that the discussion of making decisions for the sellers should be brought up. Too often I hear real estate professionals make the decision that this home is too inexpensive for home staging, or that it shows well, or like Sharon’s blog post, they’ll wait to bring up home staging until and IF it doesn’t sell quickly. 

My question is, “Whose money are you spending?”

Often well meaning Realtors think that by holding back on the recommendation that they are saving the customer money. They’ll only recommend staging if the home meets a very small criteria. Like all other parts of the home selling process, however, agents need to realize that it’s not their decision, it’s the sellers. It’s important for the sellers to be made aware of all of their options and decide after they have been informed.

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Recently, I wrote a blog entitled Why did it take my agent 6 weeks and a price reduction to recommend staging? Thsi particular seller was upset that staging wasn’t even recommended until after the price reduction was. Again, this is similar to Sharon’s situation – if it went out another six weeks.

What if the home could sell quickly without home staging?

Sure, some homes sell quickly and even with multiple offers, so agents wonder why they should be staged. What if a small investment could provide several thousand additional dollars in sale price? What if instead of one offer within the week the seller received two, three or four? Would that affect the likely sale price?

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A staged home ensures the property impresses buyers and justifies it’s list price.

At the end of the day, it’s just simply not the agent’s job to decide. It’s their job to provide all of the options, then let the seller make the decision on how they want to spend their money. By not informing them about staging, regardless of the reason, you could be spending the seller’s money. You may be creating the recipe for price reductions or elimininating multiple offers.

- See more at: http://activerain.com/blogsview/4265295/home-staging-in-indianapolis-whose-money-are-you-spending-anyway-#sthash.Me8f6nqD.dpuf

Rooms in Bloom Home Staging & Design Inc. is Kitchener-Waterloo’s leading Home Staging Company. We are a full service home staging company and offer customizable staging services to our clients. For more information on our award winning services or to learn more about home staging, please contact us.

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Clik here to view.